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Our Mission


2021: Our Mission - A message from Rob and Charlie.

I took a walk down Tooting High Street in South London (my local high street, in case anyone asks!) last week. I normally love the high street, the panoply of different cultures and independent stores, people meeting and talking in the street, people out for drinks and being merry. 

But it made for a grim walk.  

It wasn’t deserted, but the streets didn’t have their usual hustle and bustle. There’s a general feeling of guardedness as people keep their distance. There are more cars than ever, as people avoid public transport. And everything felt grey. Grey buildings, grey skies, grey pavements, a grey mood. 

With the new year now come, Rob & I have been thinking about what our purpose is as a company. What our mission is. Yes, we sell grow your own kits (and love doing it, by the way). But how do want to operate as a business?


Our mission in 2021

Greener homes, greener streets.

2021 Plan:

  • INVEST 1% from future orders to re-greening projects that have maximum impact on climate change: we’ll be supporting projects, charities, communities and organisations that do things like enhance nature and biodiversity, or improve our air and water quality with nature-based solutions. 
  • JOIN THE CONVERSATION about re-greening our areas: we’ll be releasing a newsletter every couple of weeks or so about the issues in this space, looking at the problems and the awesome work being done.
  • GET INVOLVED in local regreening projects: Rob & I will be actively taking part in re-greening projects this year; we’ll give you guys regular updates and let us know if you’d like to join in!

We look forward to keeping you all updated on our progress across these three pillars. 


Charlie & Rob